Industry 4.0: The Value of Time
Autonomous driving is set to alter the automotive world profoundly. Information technologies will take on a critical new role in the automobile industry. Ever since Google tested its own fleet of automated vehicles, there has been ongoing debate as to whether IT companies will also be involved in automobile manufacturing in the future.
According to surveys, a considerable percentage of end customers could already envisage buying a car from an IT company (Prädel & Emenakoi et al., 2016). It is questionable, however, whether IT companies really perceive new business potential in the sale of passenger cars or whether it is really more a case for them of using future automated vehicles as devices for their services.
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